Brain Cube developed a story that represents the brand supported by a concept that communicates the brand’s values, with efficient application of core services within the concept.
The new AIRTRANS brand together with the company’s new website communicates brand elevation in the consumer mind set with a facelift that says that something new is coming from AIRTRANS.
For the company’s new logo, a Super Bold typeface was chosen, demonstrating the AIRTRANS brand, its equity and strength.
The stroke on the letter “A” decreases as we go up, symbolising an aircraft wing. This symbolism demonstrates height and elevation, giving the feeling of empowerment and happiness to the consumer.
The palette of light blue (air), dark blue (sea) and grey (road) demonstrates the AIRTRANS core offering through colour. The 3 elements mark movement (transport, logistics) that directs the eye to view the whole logo.
AIRTRANS is a Cyprus-based integrated transportation and aviation solutions company that combines the personal investment one finds in a family-owned brand with the consummate professionalism of a corporate powerhouse. With long-established strategic partnerships and an extensive knowledge base acquired during its multi-decade presence in the industry, AIRTRANS consistently ranks among the top service providers in its geographical region.
Brain Cube Communications has also played an integral role in the development of AIRTRANS’s Digital Identity including the design and development of the company’s new website.
Brain Cube developed a story that represents the brand supported by a concept that communicates the brand’s values, with efficient application of core services within the concept..
The energy wheel on entry into the AIRTRANS website demonstrates movement, transport, never-ending, evolving movement.
The website’s design has an industrial look-and-feel to demonstrate the company’s offering. The website is efficient, aesthetically beautiful and user-friendly – a great combination for maximum user engagement in navigation across the website.
