The spiral emblem is derived from the Archimedean Spiral. A spiral named after the 3rd-century BC Greek mathematician Archimedes. This spiral is the locus of points corresponding to the locations over time of a point moving away from a fixed point with a constant speed along a line that rotates with constant angular velocity
For the development of Demetra Holding’s brand identity, the Spiral symbolises constant growth. The spiral itself begins moving from a centre point and it only keeps growing to infinity, a value that Demetra Holdings also follows.
Green is the colour of nature. It symbolises growth, infinity, harmony, freshness, and fertility. Green has a strong emotional association to the feeling of safety in Human Psychology.
This colour is suggested as the website’s skin colour and blends into the hypnotic movment animation (nature).
The action colour here red as it contrasts green well and is intended to generate an action from the user (explore, click)