The emblems for GVK Global are built around the concept of New Life, a new beginning – The womb, the sun, the earth, the embryo, a new business. The designs symbolise infinity – never-ending with a perfect shape. Infinity embraces the inner circle with warmth and passion. The inner circle sits perfectly inside Infinity and is free to move, grow and mature within the passage built by Infinity.
You will notice the gradient in the designs. Apart from giving the emblem a 3D effect, the gradient is in the shape of the Phoenix as it sits in its nest – the mythological symbol for Rebirth. The phoenix is a mythological bird that symbolises rebirth and renewal. Phoenixes are amongst the strongest and most durable of supernatural creatures. The phoenix is destined to live 500-1,000 years. At the end of its life, it builds a nest around itself which then ignites into flames. From the ashes a Phoenix is reborn, soaring with incredible force and power into a new self. The Phoenix is therefore known to be a symbol of fire and divinity that was often used by powerful leaders.
Geometric logos have timeless appeal. They never go out of fashion, as geometry is always prominent in our life. In geometry, a circle begins as a single point that is surrounded by an infinite number of points joined. The multiple lines symbolise all the strategies and solutions GVK Global offers its client. The lines and ends are endless and so are the possibilities of GVK Global’s offering . In an emblem, a circle implies many individuals or parts that comprise an overall whole. A circle effectively represents teams and organisations
Geometric levels in the design represent each and every company that GVK Global does business with – no matter how small or large. The levels represent the growth towards perfection that is the circle in the middle. The circle in the middle also represents the time of transformation (Phoenix rebirth).