Hofincons Group Corporate Video follows the concept of the Butterfly Effect and is an example project of Brain Cube’s ability to develop unique Stories for each brand.
The butterfly effect is directly connected to time travel theory – if we go back in time and change something small, it will become big in the future. The video intro follows time travel theory, connecting two separate points in space time – the past with the future. A tunnel with two ends each at separate points in space time.
The next scene follows the construction of an engine, symbolising the build of a time machine that can travel at the speed of light.
The third scene demonstrates where time travel starts – from the past to the future. Here we enter a scene in space which follows the Hofincons Group travels (evolution) from the past to the future. In the second part of this scene you will notice the industrial piping in the background, symbolising that we are now in the future, on earth. The Hofincons Group effect is now becoming something big. The focus of the video in its second half is more industrial to abstract, demonstrating the positive effect that Hofincons Group has on its customers (symbolization of smooth operations, an engine running smoothly, an industrial plant running smoothly, and so on).
In the end scene, the butterfly becomes the light from the sun ready taking you to another part of the universe in another time, symbolising the continuation of the Hofincons Group Story, in another time.
