A lot goes into creating a brand from scratch. Brain Cube has played an integral role in the creation of the HIG brand, as well as in telling the story of the brand across multiple channels and using various tools and methods.
The HIG emblem has been built to symbolise the piping of an oil refinery in aerial view.
Brain Cube’s role today, through the roll-out of the HIG brand, is to assist Hofincons IRCA Global to develop more meaningful relationships with customers by either highlighting the people behind the brand, creating a distinct tone of voice across all channels or by using the history of the brand to broaden the richness and authenticity of the brand’s story.
Clever storytelling techniques produced by Brain Cube are today assisting HIG to develop credibility and personality.