CONCEPT

A lot goes into creating a brand from scratch. Brain Cube has played an integral role in the creation of the HIG brand, as well as in telling the story of the brand across multiple channels and using various tools and methods.
The HIG emblem has been built to symbolise the piping of an oil refinery in aerial view.

Brain Cube’s role today, through the roll-out of the HIG brand, is to assist Hofincons IRCA Global to develop more meaningful relationships with customers by either highlighting the people behind the brand, creating a distinct tone of voice across all channels or by using the history of the brand to broaden the richness and authenticity of the brand’s story.

Clever storytelling techniques produced by Brain Cube are today assisting HIG to develop credibility and personality.

SERVICES

Brand & Identity
Website Design
Website Development
Content Management
Video Production
Interactive Video

CONCEPT

A lot goes into creating a brand from scratch. Brain Cube has played an integral role in the creation of the HIG brand, as well as in telling the story of the brand across multiple channels and using various tools and methods.
The HIG emblem has been built to symbolise the piping of an oil refinery in aerial view.

Brain Cube’s role today, through the roll-out of the HIG brand, is to assist Hofincons IRCA Global to develop more meaningful relationships with customers by either highlighting the people behind the brand, creating a distinct tone of voice across all channels or by using the history of the brand to broaden the richness and authenticity of the brand’s story.

Clever storytelling techniques produced by Brain Cube are today assisting HIG to develop credibility and personality.

SERVICES

Brand & Identity
Website Design
Website Development
Content Management
Video Production
Interactive Video

HIG BRANDING PRESENTATION

HIG CORPORATE VIDEO

INTERACTIVE VIDEO

Interactive video can increase user engagement on your website by 65%.

An interactive video, gives the viewer the ability to interact with the video content itself through a variety of tools. Users can click, drag, scroll, hover, gesture and complete other digital actions to interact with the video’s content, similar to the way they’d interact with web content.

Brain Cube specializes in interactive video development for your digital media through several different functionalities which we build into an interactive video:
· Hotspots: clickable areas within a video; these buttons can take a viewer to a separate web page or reveal content directly within the video, like merchandise pricing
· 360 views: the ability for a user to drag the screen within a video frame to see in all directions
· Branches: different paths a user can take to control and customise the content they see
· Data inputs: form fields through which a user can enter information like their name, age, and so on.
·Quizzes: combining buttons and branching to deliver an assessment and reveal a personalised result at the end of the video

These tools create a more fun and engaging experience for the viewer and turn a potentially static video into something more memorable, enjoyable and interactive.