This project is deeply Archetyptal – The Tree of Life and The Mother Archetype. The Tree is the Main Character – The Narrator of the PCL Story as is The Mother Archetype in Depth Psychology (provides shade for all). The Mother Archetype is often associated with things and places standing for fertility and fruitfulness: It can be attached to a rock, a cave, a tree, a spring, a deep well, or to various vessels, or to vessel-shaped flowers like the rose or the lotus.
Association with The Mother Archetype: The Tree of Life is an anthropomorphic symbol. It has limbs, a circulatory system, it bears fruit, and so forth. The Tree of life is an important symbol used by many theologies, philosophies and mythologies. It signifies the connection between heaven and earth and the underworld.
The Tree has Natural Beauty (Real Beauty). For a tree, continuous water is necessary. Likewise for the PCL brand, the company’s reputation is a must to survive in the market. The PCL Tree Stands Tall over its competition (Powerful, has Equity). Its Symbolism allows you to reflect on your roots, your Values – Authentic, Passionate, Innovative, Inspirational, Committed, Honest.
The Solar System was created, designed and developed as an extension of The Tree of Life in the PCL Story.
