The rebranding project for TFI Broker, one of the largest insurance brokerages in Cyprus, is the beginning of a new story for the company. The new logo reflects the company’s evolution over the past 10 years of operations, into a key corporate brand within Cyprus industry. The new logo is elegant and simple, standing tall and proud. The colour palette warm and defined.
Every brand is in transition and needs to remain flexible. Think of your brand as a buoy, solidly anchored to the ocean floor but able to weave and bob with the oncoming waves. External factors continually demand that you re-assess your brand, such as presently unpredictable domestic and global economies that are bouncing between boom and bust. You have to ask yourself if your brand is resilient and can survive under any economic cycle. The exploding digital age has turned most selling and buying processes upside down. Customers or consumers are armed with more information, while at the same time, bombarded with more choices. With so much noise – and that noise getting louder by the minute – you need to consider whether your brand stands out and is engaging or whether it is a static billboard that is passed over as the world goes flying past.