You are the Needle and I am the Thread. I am attached to you and I follow you. When the thread tries to slip away from the needle, it becomes tangled and must be cut so it can be put back in the right place. I follow you wherever you lead me. I am… the tailor … in the Story of Zathea Zoe.
The Thread is curating the story. Emotions in the experiences are key to Zathea’s Zoe’s branding, with web design demonstrating this effect and maximising on the emotional response. The branding is therefore filled with Life – and the logo and designs created throughout the website, reflect this.
The needle and thread enshrines Cyprus in the branding of the Zathea Zoe logo, capitalising on wonderful shades of copper-orange colour depicting the copper found in Cyprus which is also where Cyprus got its name from. It also depicts the rich colour of the two olive branches, as a symbol of peace between the Greek – Cypriots and the Turkish – Cypriots.
We absolutely loved creating the Zathea brand, its photography, videography and website! A fresh take on the financial services sector … unique, beautiful, romantic …
